Link Building (off-page optimization)
Considered one of the most important aspects of the SEO process.
Google’s PageRank algorithm was designed on the premise that a website’s pages with a lot of quality links directed to them are considered “more important” than web pages without such links.
The link’s anchor text will be used to select which keywords or keyphrases are important.
Traffic and Ranking success on Google is directly related to off-page optimization; the types of websites that link to your site (relevancy, popularity) and how they’re linked to you.
Off-page optimization is used off the page of a site to maximize the performance of search engine targeted keywords or keyphrases related to the page.
Popular link building methods:link baiting, press releases, social networking, bookmarking, link exchanges, article writing and distribution, blog posts, single and three-way linking, forum posts with signature links and directory submissions.